An Interactive Annotated World Bibliography of Printed and Digital Works in the History of Medicine and the Life Sciences from Circa 2000 BCE to 2022 by Fielding H. Garrison (1870-1935), Leslie T. Morton (1907-2004), and Jeremy M. Norman (1945- ) Traditionally Known as “Garrison-Morton”

15961 entries, 13944 authors and 1935 subjects. Updated: March 22, 2024

ESPINADEL, C.

1 entries
  • 11330

La publicité suggestive théorie et technique.

Paris: H. Dunod et E. Pinat, 1911.

Probably the first book on the application of hynosis in advertising. Gérin was professor at the Institut commercial de Paris, and his book was published in a series on "Les procedés modernes de vente." His book included many examples of suggestion used in signage and print advertising.



Subjects: PSYCHOTHERAPY › Hypnosis